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YouTube FanFest Vietnam 2017

  • Client:
  • Google – YouTube team
  • Location:
  • GEM Center – HCMC
  • Date:
  • 2017

OBJECTIVE

  • To bring the first-time-ever YouTube FanFest to Vietnam with all love wins (Fan, Social, Brand, Press, Creator)
  • To give information about YouTube’s new software and call-to-action for cooperation between YouTube and Brands
  • To open & share tips and methods for Vietnamese Creators in order to develop their channel better day by day
  • To organize plenty of Meet & Greet between Creators and their beloved fans

HIGHLIGHT ACTIVITIES

  • Soft launching new software and strategy of YouTube to audience
  • Press conference for announcing the forthcoming Fan Fest
  • Soft sharing for Vietnamese Channels’ Development
  • Music Concert

THE RESULT

  • 50 journalists. 95+ articles. 10 TV news stations.
  • 210 top advertisers and agencies. 7 speakers. 2 hours of content.
  • 150 endemic creators. 5 panels. 25 creator speakers. 3 hours of content.
  • 2,000 fans - 13 performing creators - 2.5 hours of performances.
  • 3 official sponsors with $1.25M ad revenue. 2 in-kind sponsors.