OBJECTIVE:
To introduce new Anlene Move Check activity.
To continue to engage with consumers to new Anlene BoneMax.
To recruit new users/reducing lapsed-users.

HIGHLIGHT ACTIVITIES:
Influencer Workshop (nationwide – details as listed above).
Mission Team (nationwide – details as listed above).
Big Events & Contests (at HCMC & Hanoi).

OUTCOMES:
Influencing 680 Sport Club & Women Association Leaders at 6 key cities to spread out Anlene Move Check and Mobility Tips.
Delivering Anlene Move Check and Mobility Tips to approximately 22,000 people nationwide.
Attracting more than 2,600 people joining in Big Contest.