CHALLENGE:
Help V LIVE become the top 3 digital entertainment channels in Vietnam (Facebook & YouTube). Raise awareness about V LIVE and success of the first year in Vietnam to increase app users as well as get attention of celebrities and social media.

SOLUTION:
We create a 1st live party in Vietnam named YEAR END PARTY 2016 to highlight a successful year of V LIVE and to honor plus award celebrities who contribute to the success of V LIVE. To tease and recruit participant, we bring V LIVE GO team to every high traffic location for fan to hunt tickets. With the key hooks of not only Vpop idols: Noo Phước Thịnh, Tóc Tiên, Chi Pu,… but also top Kpop idols: T-ara, NCT 127, Dia, the party promptly make a buzz both online and offline. Different to normal event, all of the performance is exclusive live broadcast on www.vlive.tv, which effectively drives traffic, and app installs.

RESULTS:
V LIVE Award: 40k votes (http://campaign.naver.com/v/yep2016/).
Event attendees: 3000 fans.
Via live broadcast at: http://www.vlive.tv/video/2042...Love: over 3 million hearts.
Conversation: over 120k conversation.