Challenge

Since 2013, Unilever Future Leaders’ League, either a business case competition or a digital hackathon, had a common goal: to create a life-changing experience for young generations. Inspired by a year of transition, Unilever want to create a platform called “INTO THE Uni-verse“, where Gen Z can reinvent a new world, with new impact through outstanding yet purposeful products and brands of Unilever.
 
Solution
Understanding the need of the target audience, we build an edutainment platform where the future leaders can access and extend their knowledge through the journey to the competition. Provided an in-hand virtual city with powerful & exclusive resource, the leaders were able to play and learn excitingly while exploring the city.