Challenge:

• To raise awareness of Vietnamese travellers about Penang – a state of Malaysia.

• To exhibit Penang’s diverse cultures and festivals.

• To drive attentions of partners of health, education and tourism.

Solution:

• Bring up the Penang Street Art Corner for users to take picture/selfie while triggering them to post on Facebook to win prizes.

• Create mini Game & performance to inspire users about Penang’s culture.

• Display the counselling booths for tourism, medical and education information.

• Motivate all users to join in the fair by organizing the lucky draw of valuable prizes every day.

Result:

• All the activities trigger thousands of engagement from users every day.

• The interactions on Facebook about Penang increase tremendously during the fair

• The big prizes created excitement among community while hundred of instant prizes were given away.