Industry Trend

Driving awareness for a water-secure future.

Businesses and brands are doing what they can to survive. But what’s important, is that we all start doing what we can to ensure our nation survives.

When you can’t use live events to connect with your consumers, virtually anything goes as an alternative.

What gives your life meaning? What issues do you care about? What really matters to you? We don’t often ask each other (and certainly not complete strangers) questions like these. They feel too personal.

Another major retailer is tapping into the power of immersive technology with the launch of a new augmented reality app designed to add a whole extra dimension to the shopper experience.

VNTANA and Satisfi Labs are collaborating on a hologram concierge platform. The finished product will allow businesses to combine a virtual assistant powered by artificial intelligence with augmented reality visuals.

Berlin’s Festival of Lights attracts scores of visitors annually each and every October, with the city’s iconic sights including Berlin Cathedral and Brandenburg Gate spectacularly lit up in an array of colours.

2017’s event offered something a little bit different though.

Something interactive. Something highly memorable. Something with an important message.

Something from Google.

The very best brand experiences are those that shake up daily routines and offer unexpected moments.

Something out of the norm that’s hard to forget.

Emerging technologies are increasingly opening up the possibilities for brands to surprise and delight fans, providing new ways to engage consumers in live environments.

Admit it: we are all guilty of forgetting to carry out basic tasks every now and then.

Missing the weekly rubbish collection, not turning on a full dishwasher, not putting petrol in the car before it’s too late – we’ve all sadly been there.

But when it’s only us that are affected personally, it’s not that big of a deal.

The Cancer Association of South Africa (CANSA) believed that people were shockingly more concerned about marks on their cars than on their skin. In response, it created an extremely clever experiential campaign that not only spread awareness of how to lower the risk of getting the disease, but also encouraged people to carry out all-important skin checks more often.

The 2017 New York International Auto Show, which took place over 10 days in April at the Jacob Javits Center in Manhattan, displayed the latest in roomy SUVs, crossovers and trucks, luxury sedans, souped-up muscle cars and all the glitz and glamour that two floors filled with shiny new cars can muster.

This year’s Experiential Marketing Summit featured four killer keynote speakers, including Deb Curtis, vp-global experiential marketing at American Express, who delivered a perceptive morning keynote to kick off day two of the conference.

In Event's new report, The Future of Shopper Activations, editor-in-chief Yasmin Arrigo discusses how immersive experiences are becoming more crucial in the battle to win shoppers.

NASA's Kennedy Space Center Visitor Complex in Florida is hosting its first-ever virtual reality experiences, aimed at attracting a younger audience and increasing excitement around space.

Fresh from CES 2017, this is the full round up of some seriously cool ecosystem hardware, experiences and platform upgrades for the HTC VIVE VR. It’s new “Tracker” combined with a hose of partner companies is now on show for everyone to see exactly what you can create with the VIVE.