Challenge

Woori Bank, one of the leading investment banks in Asia, has been launched in 2017 in Vietnam, yet the brand awareness and active users stay in low level. Thus, our challenge is driving awareness of ‘Woori Bank' in the Vietnam banking industry and triggering Vietnamese users to download its app.

Solution

SQUARE EC designed the booth simulated the toggle of WON App to build the brand awareness as well as catch attention of customers. Inside the booth, these are interactive activities to deliver message "the more you Woo, the more reward you earn": Woo game (users say the word Wooooo as long as possible), Photo taking, App Download to get gifts.