OBJECTIVES:
Build customers’ awareness of new technology: tiny encap that automatically releases fragrance when being touched.

CHALLENGES:
How to visualize the new technology that consumers can easily understands.

LOCATION:
HCMC | Binh Duong | Dong Nai | Tien Giang | Ha Noi.

EXECUTION IDEA:
The 1st time ever new encap is visualized in such a creative & engaging way: Fragrance New Encap = Fragrance soap bubbles.
The 1st time Comfort Brand is brought  to Nguyen Hue walking street to attract consumers with many activities for public: Giant bubbles, soap bubbles.
Fragrance Crew go through the crossroads and press the button to blow to bubbles carrying Comfort’s scent when the lights are red.