CHALLENGE:

Post-pandemic, Vinamilk aims to organize a special event to show care and solidarity to loyal retailers. Our challenge is creating a memorable experience and emphasizing their role in Vinamilk's global growth after the disruptive pandemic.

SOLUTION:

Vinamilk Dealer Events connected Vinamilk with and appreciated thousands of dealers on the company's historical journey. Square EC successfully emphasized the role of its dealers, boosting Vinamilk's confidence in heading toward the global market. The event increased their understanding and trust in Vinamilk's products, fostering a continued journey. Emotional stories further connected dealers from North to South, creating warmth and unity parties.