Samsung QLED 2018
- Samsung Vietnam
- Ho Chi Minh City
- May 2018
- Create new excitement / WOW moments for the launching event while product features have not change significantly
- Connect the launch to the love of Vietnamese football in order to promote Samsung QLED TV during Fifa World Cup 2018 (in June).
Together with the product message “ Cuồng Nhiệt Từng Khoảnh Khắc”, we create a consistent and experiential journey with the execution idea of QLED STADIUM:
- KOLs: Mr. Park Hang Seo, Actor Bình Minh, Actress Ninh Dương Lan Ngọc.
- Design: we provide the new and unique atmosphere of football stadium where QLED TVs are displayed in special & different way.
- Performance: we drove people into a football match with crazy feelings via an inspirational opening performance - designed based on the true historical story of U23 Vietnam at AFC U-23 Championship. In the match, Mr KIM CHEOL GI – President of Samsung Vietnam plays as the midfielder who seals the victory with an important goal.
- Content: we invite Mr. Park Hang Seo - Manager of Vietnam National U23 football team - also Brand Ambassador of Samsung Vietnam, to have a short interview on stage with Mr Kim that connects Vietnamese’s football love with Samsung’s vision.
The execution idea “QLED TV bring your world cup home” is translated excellently.
Journalists and Dealers are inspired & impressed with the football story that truly match with the new product and marketing direction.
QLED TVs are displayed in the best executions that highlight the art design and innovative technology.