CHALLENGE:

Pernod Ricard values bond moments, inspiring remarkable products that express Tet holiday gratitude. With gratitude towards trade partners and the launch of a major Tet campaign, Pernod Ricard aims to create an experiential event sharing meaningful stories through special gifts. The challenge is to emphasize their caring of human touch, creating resonant moments and forging lasting relationships.

SOLUTION:

We created an emotional & vibrant night inspired by the art of distillation to recreate a delicate process in which cherished moments are used as raw materials, creating flavorful essences embodied in every bottle of wine. Successfully showcasing the beauty of the most meaningful present from Pernod Ricard, we make the celebration night full of gratitude and trust.