CHALLENGE

Toyota Motor Vietnam is moving towards their global mandate of Mobility for All with the new brand strategy “Move Your World”. “Move Your World” is the promise of Toyota Motor Vietnam, to bring their customer thrill and joy, by creating ever better mobility solutions. Our challenge was about to visualize the message into booth designs and experiences that highlights both functional & emotional benefits, and especially, the transformation of brand that Toyota Motor Vietnam desires to bring to their audiences. 

SOLUTION

Understanding the core value of Toyota Motor Vietnam, a Japanese brand always try to keep their promise, our idea is showing how they are fulfilling and making their promise come true, with the mobility solutions creating excitement in experience, in lifestyles, and even the world around their customers, in the EXCITING JOURNEY TO MOBILITY ERA