CHALLENGE:
Celebrate 20th anniversary of Mercedes-Benz in Vietnam.
Introduce 19 luxury cars of Mercedes-Benz included Mercedes-Maybach and AMG GTS in a very different way.
Create buzz and push sales at the north.

SOLUTION:
We bring the concept CATWALK for these cars to fascinate audiences themselves. The annual Mercedes-Benz Fascination becomes Fashion Week for the first time - 19 luxury cars divided in 3 lines: A-Volution, AMG, Luxury become top models shinning on the catwalk. The news immediately created a huge curiosity for media, car lovers, young people and even fashionista. Communication plan became easier than ever with stunning effect. 

RESULT:
MB fashion week deliver amazing numbers:
20,000 fans to the show.
160 cars sold out during 5 days exhibition.
The best communication campaign with 130 news.