OBJECTIVE

Introducing new Mercedes-Benz cars with the reference that every MB car is a hero car in its class. Audiences get to witness the iconic Mercedes booth among other rival cars. Last but not least, we aim to push sales although that is what Mercedes-Benz has always been doing well.

SOLUTION

The concept “Strong Genes” turns into something vivid to the audiences by conveying the renowned image “Hero car” into a range of all-in-one car display to create a massive impression. The bold and dynamic opening performance plays a role in creating a wow moment to overwhelm people. Every detail in the booth is carefully considered to mark a deep impact based on the exclusively luxurious atmosphere and mood design. 

RESULT

 The event grabbed almost every attention from the attendees as well as the spotlight of online journals. The facebook livestream gained an enormous amount of viewers, reactions and shares from online viewers. A lot of people not only came to contemplate but also interacted and experienced with curiosity and joy. Sales had been increased just like what we expected to.