CHALLENGE

Mercedes GLC SUV has been a huge success selling over 2.6 million units worldwide and has become the most desired model in Vietnam. Thus, our challenge is impressing the all-new GLC to audiences on its outstanding significant upgrades among its predecessor and other line-ups.

SOLUTION

To highlight the ""all-new"" version, we built the Beyond Oasis called a panorama desert as a unique walk, bringing new peak experiences for the audiences. They are immersed in our thematic story through three main pillars to discover the new GLCs’ picture-perfect finish. From the avant-garde shape to a divine system, not only the regular launching event, but the show is also created by a whole fascinating story combined with the open-air art space that presents beyond expectations as well as the continuous innovation of GLC.