Challenge

As the leading luxury car brand, Mercedes-Benz consistently aims to drive the magnificent experience to new levels. Despite the global economic downturn, the brand strategy has to achieve the business number. Therefore, our challenges are building second-to-none experiences that meet various consumer groups' expectations and inspire them to own the Mercedes-Benz spirit in a practical yet outstanding message.

Solution

Conveying the spirit of the three-pointed star brand, we build up a tailored-made experience that impressively matches consumers' desires and allows them to explore and possess their successful dreams, to motivate their purchases. The exhibition has collaborated with artists Ha Manh Thang - 'Canh Mong' collection and Le Tuan Ry - digital art 360-degree to create multi-dimensional creative spaces, which offer a vivid impression of technologically pioneering.