OBJECTIVE:
To launch Austin Power, which is the biggest and the most important innovation of OMO Matic Liquid to prove its thought leadership in Machine Wash segment.
To create excitement and impact of the new pack of OMO Matic Liquid through the giant bottle mock up.
To maximize consumers’ interactivity towards the new pack in excitement and enjoyment.

HIGHLIGHT ACTIVITIES:
Giant 3D OMO Matic bottle mock up.
Interactive game through the smart laundry ball, which is also product’s new features.

THE RESULTS:
Successfully launched new OMO Matic Austin Power in a unique, interactive and exciting way.
Achieved and exceeded set KPI.