CHALLENGE:
Deliver Samsung J7 Prime pre-order in an extraordinary way and raise awareness about the unique customer service at thegioididong.com.

SOLUTION:
Selfie is the most highlighted feature in Samsung J7 Prime product, which also a popular habits of our young target audience. Therefore, we turned the delivery day of thegioididong.com to the #Selfie Festival by creating impressive, cool and unique J7 Prime photo corners. Participant can interact with the views and celebrities to take the biggest #selfie ever together while livestreaming on thegioididong.com Facebook fanpage.

RESULT:
Spreading out promptly, the Selfie Festival made a buzz in the social media with thousands of views for livestream and engagement (like, share, comments).
As the result, there are more than 10.000 preorder for Galaxy J7 Prime before, 600 additional order during the Deliver Day and 2200 participants joined to make the biggest #selfie ever.