CHALLENGE:
Change the perception of consumers about brand origin: This is American brand, not Korean brand.
Connect with  audience to create brand love.
Promote new cars of Chevrolet to public.

SOLUTION:
Re-affirm the brand owner is American with the straight forward concept “Chất Mỹ”  (“This is American”).
To describe the concept, we strictly follow the American style/mood & tone and bring it to every detail of booth design, visual, performances. This meticulousness.

RESULT:
The most impressive booth of MTS 2015.
The most interesting performance of MTS 2015.
More than 3000 data collected in Chevrolet booth.
30 cars sold out (the highest revenue through the years).