WWF creates light switch challenge experience
Admit it: we are all guilty of forgetting to carry out basic tasks every now and then. Missing the weekly rubbish collection, not turning on a full dishwasher, not putting petrol in the car before it’s too late – we’ve all sadly been there. But when it’s only us that are affected personally, it’s not that big of a deal.
CANSA’s experiential stunt tricks beachgoers
The Cancer Association of South Africa (CANSA) believed that people were shockingly more concerned about marks on their cars than on their skin. In response, it created an extremely clever experiential campaign that not only spread awareness of how to lower the risk of getting the disease, but also encouraged people to carry out all-important skin checks more often.
AUTO SHOWS: SIX LESSONS ON DESIGN, ENGAGEMENT, TECHNOLOGY AND STORYTELLING
The 2017 New York International Auto Show, which took place over 10 days in April at the Jacob Javits Center in Manhattan, displayed the latest in roomy SUVs, crossovers and trucks, luxury sedans, souped-up muscle cars and all the glitz and glamour that two floors filled with shiny new cars can muster.